Making upgrading your trip effortless

Some things don’t need to be questioned.

Don’t dive into the shallow end. Don’t feed the bears. They make sense. We like them.

Why can’t you switch to a later train or grab a last minute upgrade to business class when it suits you? And do it without blowing the budget.

At Seatfrog, we have an insatiable curiosity to not just accept how things are done. We’re working with innovative partners throughout the travel industry to reinvent what travellers can do when they’re on the go.

We think that makes travelling easier, more spontaneous, more exciting and empowers us all to live a little.

Where we are


London, UK
Albert House,
256-260 Old Street,
London EC1V 9DD


Sydney, Australia
Level 5, 155 Clarence St,
Sydney, NSW 2000


Tokyo, Japan
Parion Bld 4F 1-3-15 Shibuya,
Tokyo 150-0002